Missions: It is all about Why!!!!

For years we’ve known that a great mission statement answers one question: “Why does the world need you to succeed?”

Here is Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action talking about why “why” is the most important driver of success for our businesses.

Do you know why your customers need your company to be successful?

Do you know why your best employees choose to work for your company?